I created an animated flyer for digital advertising as part of the Udoversum campaign.

Working on this was a no-brainer. Udo Lindenberg is a true legend in Germany, so bringing his world to life visually just made sense.

The client was aiming for a bold, edgy direction that fits Udo’s attitude. I translated that into motion by pushing a rough, tactile feel, with Posterize Time to break the smoothness and added texture in the animation to give it a more raw, analog energy.